Rihanna debuts the latest Fenty x PUMA collaboration with a new shoe called Avanti.
The German footwear brand rolled out the Avanti in 2001 but has given the shoe a fashion-forward rebrand with this collaboration. The update as shown below, showcases a narrow vintage leather shoe with a slim sole and prominent, folded tongue printed with both “Fenty” and the PUMA cat logo in gold or silver.
Rihanna cited some of her inspirations for the Avanti as those who made PUMA’s football foot famous in the 1980s, such as Eusebio, Pelé and Maradona.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” the singer said.
“It’s been such an exciting start to our partnership,” Chief Product Officer at PUMA Maria Valdes added. “We spent time together opening up the PUMA archive and identifying the right product that spoke to Rihanna. The Avanti is a PUMA classic with a unique and iconic point of view on terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”
The FENTY x PUMA Avanti will launch worldwide on Puma’s website on September 15.