Prime Video released the official trailer for Rihanna’s upcoming Savage X Fenty Show Vol. 4. The clip shows glimpses of what fans can expect to see in Rihanna’s next fashion experience on Nov. 9.Continue reading
Rihanna To Launch New Sportswear Line for Her Savage X Fenty Brand
Rihanna is expanding her Fenty empire and will be introducing Savage X Fenty Sport for the Fall/Winter 2022 season which highlights athletic wear and functional clothing options for women.Continue reading
Rihanna Release Teaser for Upcoming ‘Savage X Fenty Show Vol. 4’ Experience
Saweetie And Champion Launch ‘Get it Girl’ Campaign
Rihanna Reportedly Set To Launch Fenty IPO

According to Bloomberg, Rihanna is working with a team of advisors on an initial public offering (IPO), which values her Savage X Fenty lingerie brand at $3 billion.
Continue readingRihanna stars in Savage X Fenty “Love On the Edge” campaign for Valentines Day collection
Rihanna’s Savage X Fenty has released a new campaign featuring the artist and mogul alongside an assortment of models for the launch of its new Valentine’s Day collection.
Continue readingRihanna Announce Locations Of First 5 Savage X Fenty Retail Stores

Rihanna has revealed the locations of the first five U.S. cities that will have Savage X Fenty brick and mortar locations.
Continue readingRihanna To Open Savage x Fenty Retail Stores In 2022

Rihanna’s brand could soon be looking to open up a physical location. In an interview with Bloomberg, Christiane Pendarvis, the co-president and chief marketing and design officer at Savage X Fenty, revealed retail locations could be open as soon as next year.
Continue readingRihanna’s New Savage X Fenty Collection Features Black Women Motorcycle Crew

Rihanna teamed up with a black woman biker crew based in New Orleans for the latest Savage X Fenty campaign. The ladies of Caramel Curves will lead in the photos and videos for the #SavageXCaramelCurves collaboration. According to Vogue, the crew was founded in 2005 by Nakosha “Coco” Smith and Shanika “Tru” Beatty and already made themselves known for an edgy aesthetic, including heels, prior to the Fenty link-up.
Continue readingRihanna’s Savage x Fenty Brand Reaches $1 Billion Valuation
Rihanna‘s Savage x Fenty is now officially worth $1 billion. According to Forbes, the brand hit the major milestone after raising $115 million during the Series B funding round, increasing the business’ valuation to $1 billion. The LVMH backed private equity firm L Catterton reportedly helped the brand secure the investment for its upcoming retail and athletic wear expansion.
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