Rihanna’s Savage X Fenty has released a new campaign featuring the artist and mogul alongside an assortment of models for the launch of its new Valentine’s Day collection.
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Rihanna has revealed the locations of the first five U.S. cities that will have Savage X Fenty brick and mortar locations.
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Rihanna’s brand could soon be looking to open up a physical location. In an interview with Bloomberg, Christiane Pendarvis, the co-president and chief marketing and design officer at Savage X Fenty, revealed retail locations could be open as soon as next year.
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Rihanna teamed up with a black woman biker crew based in New Orleans for the latest Savage X Fenty campaign. The ladies of Caramel Curves will lead in the photos and videos for the #SavageXCaramelCurves collaboration. According to Vogue, the crew was founded in 2005 by Nakosha “Coco” Smith and Shanika “Tru” Beatty and already made themselves known for an edgy aesthetic, including heels, prior to the Fenty link-up.
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Rihanna‘s Savage x Fenty is now officially worth $1 billion. According to Forbes, the brand hit the major milestone after raising $115 million during the Series B funding round, increasing the business’ valuation to $1 billion. The LVMH backed private equity firm L Catterton reportedly helped the brand secure the investment for its upcoming retail and athletic wear expansion.
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