Rihanna has revealed the locations of the first five U.S. cities that will have Savage X Fenty brick and mortar locations.
Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C. were chosen to initiate the in-person Savage X Fenty shopping experience.
Back in October of 2021 Christiane Pendarvis, the co-president and chief marketing and design officer made the announcement. “Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” shared Pendarvis. “Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”
Currently, the brand is only available online. The singer exclaimed on Instagram. “can’t believe it’s actually that time, and I can’t wait for you to have this experience irl…. our very first locations.”