Rihanna’s brand could soon be looking to open up a physical location. In an interview with Bloomberg, Christiane Pendarvis, the co-president and chief marketing and design officer at Savage X Fenty, revealed retail locations could be open as soon as next year.
“Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022,” said Pendarvis, during an interview on Bloomberg’s Black in Focus Twitter series. “Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”
Pendarvis continued to explain how the locations will be “will be our own physical stores,” and not Savage X Fenty pop-ups or displays in other retail shops.
Check out the interview below.