Saweetie and athletic retail brand Champion have teamed up to launch the Get It Girl campaign in celebration of women college athletes.
Twelve sportswomen were invited to the “Champion Circle” as Saweetie was named the first-ever Global Culture Consultant.
The female athletes selected for the campaign participate in a variety of sports at different institutions and have diverse backgrounds. As described in a press release, the Grammy-nominated rapper and the college undergrads all wear gear that “highlights their unique flair, swagger, and skill” for the campaign. The ladies showcase the latest Champion collections, including the brand’s Soft Touch Sports Bras & Leggings.
As part of the campaign, each woman selected will also receive a two-year Name, Image, and Likeness (NIL) investment as official brand ambassadors and access to mentors, helping develop their professional career interests within the areas of sports, entertainment, media, and marketing. Champion worked with a female-led production team, spearheaded by renowned Director Hannah Lux Davis and famed photographer Leeor Wild.
Check out the 30-second ad spot below.