A$AP Rocky reveals his latest initiative in the creative and fashion fields, with the collaboration of his AWGE x Mercedes-Benz collection.
The Harlem-born rapper has released this new range exclusively through PacSun — the retail chain and brand in which he currently holds the position of Guest Artistic Director.
“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me”, said Rocky. “To be able to incorporate my relationship with Mercedes and my partnership my with Pacsun to release select items from the first drop, echoes my original sentiments of creating premium products based off my love for nostalgia and heritage brands that are accessible at different price points.”
The collection focuses on various apparel silhouettes and a snapback. On the apparel side, the A$AP Mob member has engineered a bold orange bomber jacket, cozy pullover hoodies and sweatpants as well as long-sleeved tees. Each garment is fittingly emblazoned with AWGE and Mercedes-Benz insignias in brighter red, volt and blue hues. The hat is also co-branded and comes styled with a black top and gray top buttons and bills.