Rihanna stars in Louis Vuitton‘s Spring-Summer 2024 campaign highlighting the new Speedy bag, the shoot was inspired by the locale of Pharrell’s entrance into luxury, Canal Street in New York City.

The visuals spotlight the pop star in pregnancy, as she lugs several versions of the bag through the streets, with a casual cup of coffee in hand. Here, Rih becomes “a symbol of human empowerment and the quintessential everyday icon,” as the brand puts it.

Marking an evolution from the original Speedy, which was made by Gaston-Louis Vuitton in 1930, this latest iteration captures LV’s signature savoir-faire alongside the stylistic attitude of the Lower Manhattan street. Famously, the signature silhouette catapulted to its icon status in 1965, when Audrey Hepburn requested a smaller version to fit her petite frame.

Check out the viral video that promotes the campaign above.