Pharrell Williams, the freshly appointed creative director of Louis Vuitton debut the Spring/Summer 2024 collection and enlisted Jay-Z to perform alongside him during the opening night of the Paris Fashion Week Men’s.
The crowd in attendance on Paris’ Pont Neuf Bridge witness the Hip Hop billionaire perform tracks including “N***** In Paris,” “PSA,” and his bars on MC Panjabi’s “Beware (Remix).” Additionally, JAY-Z joined Pharrell on their joint tracks “I Just Wanna Love U (Give It 2 Me),” and “Frontin.”
Reflecting on the show’s deeper meaning, Pharrell said, “In moments like this, when you’ve been chosen to do something, the sun is shining on you. The quintessential question that I ask myself all the time, and ask people I care about, is, ‘Hey, if the sun is shining on you, what would you do with the light?’ When the sun shined on me for an opportunity like this, it changed my life across the board.”
“If I’m going to get this appointment, I’m going to use it to do two things: one, to share all my learnings as a perpetual student; and two, to share my love and appreciation,” he added. “I’m choosing to shine a light back on this city, these people, all my friends here, who have kept me lifted all this time.”
Watch Pharrell and JAY-Z perform on the Louis Vuitton Men’s Spring/Summer 2024 runway above.