Diddy has announced that he has rebranded and expanded Combs Enterprises into Combs Global.

Combs Global, which formally launched in 2013, “spans across the music, entertainment, media, fashion, and spirits industries with brands including Combs Spirits—Cîroc Vodka, DeLeón Tequila—Bad Boy Entertainment, Love Records, REVOLT MEDIA, Sean John, AQUAHydrate, Capital Preparatory Charter Schools, and The Sean Combs Foundation.”

In a statement, Diddy, 53, shared, “Combs Global represents the next chapter in my journey as a business leader and a bigger vision to build the largest portfolio of leading Black-owned brands in the world. I’ve enlisted world-class teams of top executives, specialists and strategic partners to bring this new dream to life and put us in the best position to keep making history while leading another 30 years of dominance across industries.”

This past year, Combs’ acquisition of The Nile List, his $2M investment in creator platform REC Philly, and the historic $185M acquisition of key markets and assets from leading Cannabis company CRESCO Labs added to the Combs Global portfolio. Combs also expanded his prestigious Capital Preparatory charter schools to now include campuses in the Bronx, New York and Hartford, Connecticut. Making an anticipated return to Music, Combs announced the launch of Love Records, an all-R&B record label, adding a new music imprint to his portfolio that builds on the legendary legacy of Bad Boy Entertainment.

With the launch of Combs Global, there has been a complete rebranding of the website, social channels, and brand communications, ushering in an exciting new era for the company.

The new logo was unveiled in the highly successful Uber One Super Bowl commercial.