Sean “Diddy” Combs takes on the request of making a hit song for Uber One in the new commercial set to air during Super Bowl LVII on Sunday. Diddy is seen in a board room, where he’s asked by Uber execs to soundtrack the company’s next campaign, which then transition to the Hip Hop mogul in the studio with Montell Jordan, Kelis, Donna Lewis, Ylvis and Haddaway, remixing their hit songs to fit Uber One’s message.
First, Jordan reworks a version of his 1995 classic “This Is How We Do It,” with its first verse reworked to feature the lyrics: “Uber One can save you on rides and eats / It’s kinda sweet.”
Donna Lewis arrives next, performing a fresh take on 1996’s “I Love You Always Forever” with new lyrics in the chorus: “Uber One saves you forever / Rides and eats / Save on whatever”
Kelis then shows up to try her hand at “One Hit for Uber One,” adapting the lyrics of her signature hit “Milkshake” to fit the message: “Your milkshakes cost way less than before / This membership is better than yours.”
Norwegian duo Ylvis comes to the studio with a rendition of their grating 2013 song “The Fox (What Does the Fox Say?),” singing the lyrics: “How does the fox say, U-U-U-U-Uber One?”
Finally, Trinidadian-born German singer Haddaway comes into the booth to sing a new version of his signature hit, 1993’s chart-topping “What Is Love,” featuring the lyrics: “Uber One / Uber One saves me / Saves me / Way more.”
At the end of the advertisement which was created by Special Group U.S., shows Diddy playing Haddaway’s take on the non-jingle for the board members, who appear confused. “Diddy is excited,” says the Bad Boy Records founder’s assistant.
The “Bad Boy for Life” performer utilized the TV spot to introduce the rebrand of his Combs Enterprises company as Combs Global, and the clip also promotes his record label Love Records as well as brands CÎROC Vodka and DeLeón Tequila.
Diddy secured that product placement.
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