Paramount Global is looking to sell the entertainment entity according to several reports. Combs,a multi-hyphenate entrepreneur, is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse,” according to sources close to the music maven told Variety.
None of the aforementioned candidates have officially talked with Paramount regarding the deal. But Combs boasts a longstanding relationship with Paramount Global, having worked on three installments of Making the Band, from 2002 to 2009, for MTV.
Combs also owns Revolt network, which now reaches approximately 80 million households; however, BET boasts an even larger reach of 125 million households. Purchasing BET would allow Combs to merge the two networks, broadening the audiences of both networks under a united front.
If Diddy is able to close the deal, we can be sure to see his latest Uber commercial on the network.