The “Fros-T-Pain” campaign remixed track is available on YouTube and TikTok, along with a full-length music video that features T-Pain in the studio, in front of a Strawberry Frosty-inspired coupe and in a Wendy’s that has been turned into a nightclub.

The campaign was created by VMLY&R, produced by SixTwentySix and directed by Miles & AJ. It represents Wendy’s latest attempt to engage with consumers around pop culture and follows a trend of campaigns from various brands that has seen musicians remix their hits into brand jingles.

Wendy’s becomes the latest brand to collaborate with a musician to remix a fan-favorite song into a brand-ready jingle. Some of the brands that have followed this trend have been General Mills snack brand Chex Mix enlisting Sir Mix-A-Lot to remix “Baby Got Back” as “Bagel Is Back,” and Uber’s Super Bowl spot revolved around Sean “Diddy” Combs and artists including Kelis and Montell Jordan remixing their songs to promote a subscription service.

Check out the Wendy’s ad below.