Nicki Minaj’s Instagram Post causes Crocs sales to spike along with search for “Nicki Crocs”

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Nicki Minaj shared her first social media post since January 9 wearing nothing but a pair of hot pink Crocs plastered with Chanel’s iconic double-C logo.

Search terms like “Chanel croc charms” and “Nicki Crocs” were breaking out across Google Trends and The Sole Supplier even reported that search surged over 4,900% for pink crocs within the past 24 hours.

Crocs have become somewhat of a staple shoe during the pandemic, most recently Questlove sported a gold pair at the 2021 Oscars.

The footwear company has also partnered with artist in the past such as Post Malone, Justin Bieber and Bad Bunny. Nicki could possibly be the next artist to launch her own pair.


Nicki Minaj wearing pink Crocs — and little else — on Instagram.

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