Mercedes-Benz announced that they will further expand their collaborations and relationship with Grammy Award-winning singer-songwriter, producer and composer, Alicia Keys, as a global partner.
Keys joined Mercedes-Benz for the world premiere of the highly anticipated electric luxury sedan EQS. She performed a medley including her hits ‘No One’ and ‘Authors of Forever’, a song from her latest album ALICIA.
Alicia previously teamed with the car brand for its Mercedes-Benz S-Class “Fare for What Matters” campaign earlier this month.
“I am proud to continue collaborating with the Mercedes-Benz global family,” Keys said in a press release. “Mercedes is a company that continues to be on the edge of innovation and are constantly looking for meaningful ways to connect technology and humanity.”
“Keys will also participate in the brands ‘She’s Mercedes’ initiative,” Mercedes-Benz shared in the release. “Which launched in 2015 to empower women by giving them a place to network, exchange thoughts and ideas as well as to inspire and support each other.”
Check out her latest commercial with the brand.
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[…] This isn’t Alicia first global campaign with a brand, in 2021 she expanded her global partnership with Mercedes-Benz. […]