According to Billboard, both of Kanye West’s Donda album listening event in Atlanta grossed between $1.5 million and $2.7 million each for West.
Ye’s second Donda listening party has become the most-watched livestream in Apple Music history, garnering more than 5.4 million views on Aug 5. For comparison, Kanye’s first listening event at Atlanta’s Mercedes-Benz Stadium pulled in 3.3 million viewers on July 23, reportedly setting an Apple Music Global Livestream record at the time. (The previous record-holder was last year’s Jeezy and Gucci Mane Verzuz battle, which received 1.8 million views.)
Sources tell Billboard that second event racked in an impressive $7 million from in-person merch sales.