Naomi Osaka enters a arena in her latest business venture. The four-time Grand Slam tennis champion has launched KINLÒ, a skincare brand launched specifically for people of color.

KINLÒ is named in homage to Osaka’s biracial and cultural heritage. Both Kin and Lo mean “gold” in Japanese and Haitian Creole respectively.

This is Osaka’s first company where she serves as CEO according to the press release. The 23-year-old worked closely with GoDaddy to create the brand’s website and partnered with A-Frame, a Los Angeles-based holding company that develops talent-led sustainable personal care brands.

Products available with the initial launch include the Active Golden Rays Sunscreen, which is described as a mineral-based sunscreen that will not leave a white cast on melanated skin, and hydrating lip balm, facial mist, and eye cream. Prices range from $14.99 to $30 for individual items or $50 for a full set. KINLÒ has plans to expand its skincare line, centered on both protection and recovery from the sun and blue light.

“Bringing KINLÒ to life was a personal and professional goal of mine. I am thrilled that my first entrepreneurial endeavor will be something meaningful to my community, and I couldn’t be more thankful for my team at A-Frame and GoDaddy,” shared the athlete.

Osaka continued, “Through my personal experience and learnings, I have found that Black, Brown, and other melanated skin-toned communities are often an after-thought in the discussion and research surrounding sun care, including being excluded from clinical studies on skin cancer. Additionally, there is a lack of sun protection products being made with melanated skin in mind. These points have all led me to create KINLÒ, a mission-first brand.”

Check out the website.