M.A.C. Cosmetics announced Saweetie as the company’s newest brand ambassador with a collection to follow.
“The MAC collaboration is a dream come true,” said the 28-year-old rapper in a statement exclusively to VIBE. “Through the collection, I want every girl, with every complexion, & every background & every unique feature to be able to tap into her pretty girl aura because beauty comes in so many different ways but it always begins from the inside.”
“Saweetie is one of those people that truly does it all—musician, CEO, actress, TV show host, gamer, viral sensation, the list goes on—she is an extreme talent and is relatable…she is all of our ‘best friends,” said Drew Elliott, SVP and Global Creative Director at M.A.C. Cosmetics in a press statement.
“Saweetie’s message of self-confidence and female empowerment is the perfect match for a brand like M.A.C. that has always embraced unapologetic self-expression with open arms! Saweetie IS a M.A.C girl, because she is a boss, a winner, an artist, and she knows exactly what she wants…and goes for it. I’m obsessed.”
Now, as an official M.A.C. girl, Saweetie will work with company makeup artists to share her signature looks and beauty secrets, serve as the face of M·A·C’s upcoming collections and key campaigns and create digital content highlighting products and her icy lifestyle.