Drake invest in Bullrider, a cannabis company in Toronoto with friend and producer Noah “40” Shebib.
The rapper joins Bullrider, a subsidiary of Robes Inc., as co-owners alongside industry veterans 40, Maxim Zavet and Lorne Greenberg. The brand’s offerings have expanded to multiple high-grade strains, merchandise, retail and premium cannabis products.
In a press release regarding the partnership, Drake said, “I’ve always viewed 40 as the expert when it comes to cannabis so I’m very excited to invest, partner and contribute to setting a new standard for a premium cannabis experience.” 40, who is also a Grammy-winning producer discussed his involvement with the brand and mentioned that it stemmed from his want of helping “consumers access high-grade strains with the same recreational therapeutic benefits that I’ve been able to enjoy.”
40’s involvement with the brand was spurred by the brand’s namesake strain, Afghani Bullrider, which he credits as a life-changing product that has helped manage symptoms related to his decades long journey with multiple sclerosis.
The Bullrider flagship store is set to open later this month in Brampton, Ontario.
67 Selby Rd.
Check out the video below as 40 discuss store preparations.