Foot Locker launches a new apparel line LCKR featuring Gunna as lead in the creative campaign. The brand is merging “sneaker and sport[s] culture with the heritage of Foot Locker to bring a new iteration of casual wear to the market as stated in a press release.
“At Foot Locker, we’re continuing to grow our assortment every day to make sure we’re meeting the evolving demands of all of our customers,” says Bryon Milburn, Foot Locker Senior Vice President, General Manager. “Today, we’re seeing the need for comfort and the acceptance of casual wear in more places than ever before. With LCKR, we have developed an elevated basics line that gives our customers a diverse way to complement their personal styles at a great value.”
In the collection’s lookbook, musician Tone Stith, actress Paigion Walker, and on-air host Eutel Wallace are featured alongside the Atlanta rapper.
The debut LCKR collection features fleece sets that allow wearers to customize their looks to their personal style and swagger. Key pieces include matching fleece pullover hoodies and tapered sweatpants. Staple colors in the collection include Heather Grey, Bright White, and Jet Black, with seasonal colorway options including Dusty Rose, Back Forest, Blueprint, Bombay Brown, and Bloodstone.
Products include full zip hoodies, cargo pants, and matching track jackets and pant sets. Prices range from $40 – $75 and officially go on sale Wednesday (Oct. 20.) globally and online at www.footlocker.com.