John Legend has partnered with wellness brand Headspace for a special “Love Yourself Like A Legend” campaign.
As a way to encourage better sleeping habits and promote self-love and self-care, Legend narrates a brand new sleep cast—think an advanced version of a lullaby—to guide listeners to a healthy night’s rest.
“After a Valentine’s Day full of giving to our loved ones, we still have to save some love and care for ourselves,” Legend shared in a statement. “Self-care starts with a good night’s sleep. We all need it, and I’m excited to partner with my friends at Headspace to share my sleepcast and sleep playlist with the world.”
The self-proclaimed “King of Valentine’s Day” also crafted an eight-hour playlist based on the American Psychological Association’s recommended amount of sleep.
The 30-second commercial called “Sleep with John Legend” will air during Super Bowl LVI. The ad draws the audience in as Legend lays on the floor in front of a fireplace in silk pajamas spotlighting his new content on Headspace. Another commercial in the campaign called “Love Yourself Like A Legend” will air after Valentine’s Day.
Check the ad below.