The medical technology company Hologic has launched its first national campaign to stress the importance of preventive screenings. “Her Health Is Her Wealth” features Mary J. Blige in the new commercial that will launch during Super Bowl LVI.
The “Her Health is Her Wealth” ad highlights how despite her busy life, Mary J. Blige still makes time for her annual well-woman visit.
“I’m a strong believer that a woman’s health is her wealth, and I’m proud to participate in this important campaign that puts that message front and center on the world’s biggest stage,” said Blige in a statement. “I want women everywhere to know that real love means putting yourself first and prioritizing your annual screenings.”
Utilizing a women-led team including Black-owned agency CHÉ Creative, director child., production company Little Minx and Cheryl Overton Communications, the campaign offers digital and social activations to encourage consumers to visit Hologic’s website.