Kid Cudi is featured in a new jewelry-focused campaign for Louis Vuitton.

 The new LV Volt campaign sees Cudi—as well as fellow creatives Alicia Vikander and Jin Chen—bringing to life a range of pieces from the unisex collection. 

LV Volt’s assortment of graphic fine jewelry includes pendants, bracelets, earrings, and rings. Central to the look of each piece is the intertwining design of the LV initials, which are intentionally crafted in these pieces to provide the wearer with a metaphoric reminder of life’s inherent movement and energy.

Check out the ad below.