Lizzo announces new shapewear line, Yitty. The brand was named after her childhood nickname.
In partnership with Fabletics Inc, the line will be available for purchase on Tuesday, April 12 at 8 a.m. PT with 100 pieces split across three collections: Nearly Naked, Mesh Me, and Major Label.
The Grammy-winning artist told the New York Times Yitty will “give everyone the opportunity to speak for themselves when it comes to how their body should look and how they should feel in their body.” She later explained, “I’m selling that more than I’m selling thongs, more than I’m selling bodysuits or I’m selling shapewear. I’m selling a mentality that ‘I can do what I want with my body, wear what I want and feel good while doing it.’”
When Lizzo first began pitching her line, she grew frustrated with companies who weren’t getting the vision. “‘Guys, I’m telling you, I’m trying to revolutionize shapewear and our relationship with it and with our bodies,’” she told NYT she explained to executives, “and they were like, ‘Well, you could do a capsule collection with us for X, Y and Z,’ and I was like, ‘They’re not getting the vision!’
Yitty will range from XS to 6X, which surpasses Skims’ current offerings by one size. Prices will range between $49.95 and $74.95. Customers can purchase Yitty online, at 76 brick-and-mortar Fabletics locations. The line will have its own pop-up show in Los Angeles on April 12.