Lizzo and her shapewear brand Yitty partners with the Young Survival Coalition and OHG’s Purpose Group to launch #TitCheck campaign for breast cancer awareness month.
#TitCheck is targeting women under the age of 40 years old. It plays off the viral trend “fit check,” where people review their outfits before going out. #TitCheck urges women to do a “tit check.”The Young Survival Coalition reported that 80% of young women diagnosed with breast cancer discover an abnormality while getting dressed. According to the CDC, more than 264,000 people are diagnosed with breast cancer annually in the U.S. Additionally, more than 43,000 are expected to die from the disease this year.
#TitCheck is targeting women under the age of 40 years old. It plays off the viral trend “fit check,” where people review their outfits before going out. #TitCheck urges women to do a “tit check.”The Young Survival Coalition reported that 80% of young women diagnosed with breast cancer discover an abnormality while getting dressed. According to the CDC, more than 264,000 people are diagnosed with breast cancer annually in the U.S. Additionally, more than 43,000 are expected to die from the disease this year.
“Our goal as a #TitCheck partner is to educate our community on the risks of breast cancer at a young age and help them understand how easy it is to check themselves and take control of their breast health,” says YITTY President Kristen Dykstra. YITTY will promote the #TITcheck campaign across all their platforms throughout October to drive early detection and improve survival rates.
For more information about the #TitCheck initiative, visit titcheck.org.
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