Pharrell Williams’ Humanrace brand is adding body care to it’s lineup.

The company unveiled its new Humidifying Body Cream. The product is designed to facilitate hydration, firmness, and smoothness on consumers’ skin as the intended third part of a larger body care process.

In a statement, Pharrell noted the value of giving attention to one’s “entire body” as part of a daily care ritual. “Humidity brings essential moisture to the skin that you may otherwise be missing,” Pharrell, said. “I carve out time each morning to take care of myself and it’s important when moisturizing to not just focus on your face, but your entire body as well.”

Speaking further on the individual importance of the Humidifying Body Cream, Humanrace co-founder Rachel Muscat billed the product as the “natural next step” for the brand.

“We believe that our customers and subscribers truly understand the importance of integrating the time for a routine into their daily lives and we are eager for them to discover and incorporate this third step into their everyday bodycare ritual,” Muscat, who also serves as President of Humanrace, said.

The Humidifying Body Cream from Humanrace is listed at $54, while the Humidifying Body Cream Refill goes for $50.