Doja Cat Partners With BMW for New ‘Road to Coachella’ Campaign

Doja Cat has linked with BMW for a new campaign featuring a custom wrap for the auto brand’s electric iX Sports Activity Vehicle for Coachella.

As the official auto partner of the festival, BMW has enlisted Doja and other creatives for a multifaceted campaign aimed at celebrating both the i4 Gran Coupe and iX Sports Activity Vehicle models. Doja worked with frequent collaborator Brett Alan Nelson and prolific photographer David LaChapelle on the aforementioned wrap.

Check out video and images below.

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