Canada Dry and French Montana announced a new partnership, to coincide with the deal, the soft drink brand and rapper release their ad, “Big Comfy”.
Directed by James Larese and scored by Harry Fraud, the spoof music video stars Montana as an infomercial actor advertising green fur slippers before transitioning to French’s Friday night at the crib with his girlfriend and his Canada Dry Ginger Ale.
According to a Forbes interview French Montana grew up drinking Ginger Ale—his mother always had the fridge stocked with her favorite beverage.
“Canada Dry was the one drink in our home. My mom’s a fanatic for it,” the rapper told me. “She used to always give it to me with food. I fell in love with it as a kid,”
“It’s been so legendary to bring my creative vision to life in this collaboration with Canada Dry,” said French Montana. “A night in wouldn’t be the same without a comfy robe, slippers, and Canada Dry Ginger Ale by my side…that’s what we call a MONTANA PARTY.”
“Canada Dry has been a fan favorite for years, and the brand’s continuous growth is a testament to that”, added Derek Dabrowski, VP, Brand Marketing. “The collaboration with French Montana will remind audiences everywhere the joys of staying in and finding comfort by unwinding with Canada Dry.”
Check out the ad below.