Timbaland is partnering with TIMEPieces, the Web3 initiative from TIME.

Through the collaboration, TIMEPieces will introduce its first music NFT collection, featuring an original beat by Timbaland interpreted into visual video art by 14 artists.

For TIMEPieces x Timbaland: The Beatclub Collection, TIMEPieces and Timbaland have recruited 14 artists to create unique videos inspired by and incorporating a beat supplied by Timbaland and his platform Beatclub. The participating artists for this collection, who were all selected to bring diverse perspectives to interpreting this single beat, include ArinaBB, Carlos Luna James, Danny Casale, Daria Klepikova, Ed Balloon, Gavin Meeler, Jasti, Jeremy Cowart, Jesus Martinez, Joanne Hollings, Mike Szpot, Parin Heidari, REO, and Yvette Hammond.

“I am excited to collaborate with TIMEPieces and so many distinct visual artists to bring more exposure to the power of creativity with music in NFTs, and to include Beatclub in the process. The timing couldn’t be better with our Beatclub NFT portal going live in the coming weeks for creators globally to collaborate,” said Timbaland.

The exclusive, limited-edition collection will feature a total of 252 pieces, and will drop at the end of April at nft.time.com for 0.2ETH plus gas. Each minted NFT will include a surprise pack of ten sounds from Beatclub, Timbaland’s online global marketplace for music makers.