According to People, Nicki Minaj is partnering with Rap Snacks to launch The Barbie-Que Honey Truffle Potato Chips.
“Nicki Minaj is unquestionably one of the most disruptive forces in the history of rap. You’re talking about a woman who rewrote the rules of hip hop culture and happens to be a phenomenal entrepreneur, as well,” Rap Snacks CEO James Lindsay said in a release. “It just makes sense that as a brand disrupting the snack industry, we align to push the bar even further. This is the beginning of a legendary partnership.”
Self-described as an “innovative snack brand inspired by hip hop,” Rap Snacks has worked with musical icons including Rick Ross, Migos and Lil Baby for a variety of foods and drinks. The Black-owned business sells at some Walmart locations, Sam’s Club stores and online.
For more details on the release check out Rap Snacks website.