Ciara Collaborates with Kellogg’s in New Campaign for Rice Krispies Treats

Ciara has teamed up with Kellogg’s brand Rice Krispies Treats by releasing new song “Treat”.

At a time when the feeling of “not doing enough” has become all too common for families, especially since the onset of the COVID-19 pandemic, Rice Krispies Treats and Ciara thought of a way to help families create more moments that matter. To aid in that very cause, which is near and dear to Ciara’s heart, she has teamed up with the brand to create the Summer-geared track, “Treat” which is a song for a campaign that’s all about togetherness and being connected.

Ciara is calling on fans to get in on the action by posting their favorite family moments on TikTok. All fans have to do is share any kind of special moment on TikTok by using the “Treat” audio and the hashtag #OurTreatEntry for the potential opportunity to be featured in Ciara’s new music video — and to win a year’s supply of Rice Krispies Treats.

“When we sat down to write ‘Treat,’ we were so inspired by the sweet traditions shared by families like ours,” said Ciara. “As a mom and busy parent, I know the power of finding connection in the smaller things and the magic that music has to bring us together, which is why I invited my son and daughter to sing on this track with me! It’s a little moment of love we’ll always remember, and we cannot wait to see what our fans will share on TikTok to help us finish the music video.” 

“Whether you are a kid or just a kid at heart, pulling apart Rice Krispies Treats with someone you love is a great way to turn small moments into big connections,” said Heidi Ray, Senior Director of Brand Marketing for Kellogg’s Portable Wholesome Snacks. “Partnering with Ciara has been a dream for us, and we are thrilled to give families and friends a soundtrack to inspire those mini moments.”

Listen to the track below.

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