Ty Dolla $ign has partnered with Smirnoff to help promote their new Lemonade collection and will be featured in a series of advertising spots set to air throughout the summer.
The artist told Blavity that he has always been a fan of the brand, sharing that it was one of the first alcoholic beverages he has ever had.
“My managers brought me the opportunity,” Ty said. “and I jumped right at it—cause I remember just like growing up [it was] probably one of the first alcohols I ever bought— Smirnoff Ice, actually.”
“Smirnoff Lemonades are all about the dope memories and fun that happen when people live life boldly,” explained Ty Dolla $ign.
Check out the commercial below.