A licensing deal with 9 Story Media Group and Karma’s World Entertainment will produce a full line of haircare products through CurlyKids. The line will include a detangling shampoo, conditioner and spray. The “Mixed Texture HairCare” items will be available at FAO Schwarz, Target, Walmart, Kroger and Sally Beauty stores late September according to a press release.
“We are so excited to welcome CurlyKids to the Karma’s World program,” said Kyra Halperin, Co-VP, Consumer Products at 9 Story Brands. “Black-owned businesses have been historically underrepresented within the licensing industry and it’s critical that we work with partners that align with the DNA of the brand, and achieve better representation on-shelf. We are thrilled to work with first-time licensee CurlyKids HairCare which has been inspiring Black children through representation to show their bold, beautiful and dynamic hair styles.”
Watch the video below as Ludacris and his kids unbox their new toys from the show.