Ludacris has partnered with Mattel to launch a series of dolls inspired by his Netflix children’s series, Karma’s World.
The collection will feature dolls, styling head accessory, Karma’s World microphone and more items to follow.
In an interview with Billboard, Ludacris detailed the process of creating the dolls with Mattell.
“Mattel was so outstanding with their pitch compared to the other toy brands,” Ludacris said. “Mattel blew us away with their presentation and one of the things that took us over the top was they hired someone specifically for Black hair…Myself, Mattel and our resources took so much of our time getting the absolute most authentic feel and look of the hair with premium quality. Even the hair roots are top-notch. When you touch the hair and texture, it will blow you away because of the quality developments within the hair fibers.”
The Karma’s World dolls are available for purchase at Amazon, Target and Walmart stores.