Baby Keem signs first endorsement deal with Converse.

The GRAMMY award-winning rapper joins the brand to explore multiple dimensions of the Chuck Taylor All-Star through his creative vision. To announce the partnership which marks his first-ever brand deal, the 21-year-old rapper took to Instagram to unveil a short film that exhibits him holding up a cassette tape that reads “LP #2” a possible hint at his follow-up album to The Melodic Blue as well as the classic black and white Chuck Taylor Hi.

With this alliance, Keem joins the imprint’s growing roster that already has pro ballers Shai Gilgeous-Alexander, Natasha Cloud, Alexis Sablone, Draymond Green as well as multi-hyphenate Tyler, the Creator.