2 Chainz and Krystal Launch Side Chik Campaign Starring Brittany Renner

2 Chainz—who was announced Head of Creative Marketing earlier this year for Georgia’s fast food restaurant chain Krystal has release a new campaign featuring Brittany Renner to promote the brand’s Side Chik chicken sandwich.

“At Krystal, we are here to disrupt the QSR landscape and are excited to be working with Brittany Renner as she has a pulse on the culture” said 2 Chainz in a press release. “We know everyone has a favorite already, so instead of fighting to be your go-to, we’re happy to be your little something on the side.”

“I’m real, I’m honest, and I’m funny. So I was happy to partner with Krystal since they’re a brand willing to be all those same things.” Said Brittany Renner. “We are combining food, fun and culture into one big moment for this staple establishment. Get ready for some surprises!”

The sandwiches feature premium, white meat chicken and a bold & crispy crunch that comes in three distinct variations for lunch and dinner – BBQ Bacon Cheese with crispy smoked bacon and tangy BBQ, Pimento Cheese, and Classic featuring a slather of Duke’s Mayo and pickle. For breakfast, the Side Chik is available in Classic and Pimento Cheese on a biscuit. And like all things Krystal, the sandwiches are small enough that you can go for two or three in one sitting.

The creative campaign from Atlanta-based marketing agency, Chemistry will kick-off with Renner and feature fully integrated creative executions on October 3 across TV, Social, Out-of-Home, and more with all of it focused on letting people know they don’t have to ditch their main chicken sandwich because Krystal just wants to be your Side Chik.

Check the viral clips below.

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