The singer plays the main character in a modern take on the classic Footloose storyline. As she steps into a quiet diner in a town that bans self-expression like singing and dancing, Chlöe quickly wins over hesitant patrons, convincing them to let loose — all while drinking the new Pepsi-Cola Soda Shop flavor.
“This collaboration with Pepsi is a dream come true,” said Chlöe in a press release. “I’m so excited to partner with such an iconic brand with a rich history in music and follow in the footsteps of so many renowned female artists who have been part of the Pepsi family for decades. I’m thrilled to have the opportunity to re-create the fun, beloved track, ‘Footloose,’ through my creative lens and I hope everyone finds something to love in this modern take on a classic.”
Pepsi is also inviting fans to get involved via a TikTok dance challenge. From October 7-16, participants are encouraged to follow Pepsi on TikTok and Instagram and share their best Chlöe-inspired Footloose moves using the sound and hashtags #PepsiSodaShop #PepsiSweepstakes.
“Chlöe is a dynamic musician who took this project to another level and with the choreography of icon Sean Bankhead, we think this music video is going to have fans – new and old – unapologetically enjoying as they watch and participate on TikTok,” Todd Kaplan, Chief Marketing Officer of Pepsi said.
Participants will have a chance to win autographed items from Chlöe, including posters, the dancing shoes she wore on the set of the music video and more. The commercial is set to air during the all-new season of Saturday Night Live and at the iHeartRadio Festival in Las Vegas, where Chlöe is scheduled to perform.
Check the music video-style spot – directed by award-winning director Hannah Luxe Davis and choreographed by award-winning industry icon Sean Bankhead below.
[…] Chlöe Bailey is set to play Lauren Simmons in forthcoming biopic, Midas Touch. Directed by Numa Perrier the film follows Simmons’ true story as the youngest equity trader on the floor of the New York Stock Exchange (NYSE) and only the second Black woman to hold that position. […]