Swizz Beatz along with his business partner Noor Taher of Good Intentions has partnered with AlUla Moments to bring the first roller-skating experience in AlUla – the historical city located in the north-west part of Saudi Arabia.
The hip hop producer and his business partner curated the project from lighting to sound, engaging local creatives to activate and collaborate with the event which was inspired by the recent trend of roller-skating parties around the world.
Visitors can experience the open-air roller rink, decked out in neon lighting at The AlUla Wellness Festival, which was launched at the end of September and runs until mid-October, which aims to promote mental and physical health through back-to-nature experiences.
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