Apple Music Kicks Off ‘Rihanna’s Road to Halftime’ Campaign

Apple Music is rolling out Rihanna’s Road to Halftime, the campaign is composed of different initiatives designed to engage fans. Listeners can now stream Rihanna’s music in Spatial Audio in Dolby Atmos to experience her sounds like never before. They’ll also be able to sing along with the singer, as her music has been added to the new Apple Music Sing feature, available across iPhones, iPads and Apple TV.

“Halftime Hype Radio” is an upcoming 10-part series that will remember some of the most iconic Super Bowl Halftime performances throughout the years. “Rihanna Revisited Radio,” meanwhile, will span 8 episodes and delve into the impact of the singer’s music on pop culture.

Apple will also be on-site at the Super Bowl, broadcasting from Glendale. Arizona, on the new “Live from Super Bowl LVII” radio show. A rotating lineup of hosts will include Apple Music’s own Zane Lowe, Ebro Darden and Nadeska Alexis, alongside surprise guests. The broadcast will be followed by “Halftime Recap Radio,” a rehashing of the day prior’s events.

On February 9, the singer will be interviewed by Apple Music at a live-streamed press conference specifically focused on the Halftime Show.

Rihanna is one of the most prolific artists of our time, and we, along with her many fans across the globe, cannot wait to see her take the stage at the first Apple Music Super Bowl Halftime Show,” Apple’s vice president of Apple Music and Beats Oliver Schusser, said.

Stay tune for more details to come.

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