WhatsApp enlisted Grammy and Oscar nominated singer-songwriter Tems to announce the integration of new customizable Avatars. The messaging app places a spotlight on its creative community in the “Say More with Avatars” global campaign, discovering how new forms of communication can aid expression.

Exploring new ways to forge stronger and more authentic connections with WhatsApp Avatars, the partnership between WhatsApp and Tems aims to showcase its creation, connection and community.

Hypebeast spoke to the artist on the role of the platform in her career, “WhatsApp allows me to stay connected to all of my communities. I am constantly sending voice memos and capturing ideas so it is an integral part of the ongoing creative process,” she says. “With the launch of Avatars, I’m able to be more creative about how I communicate with people in my network and because I can do that, I feel closer to the person on the other end. I want to inspire people to be their most authentic self in their everyday lives and Avatars are an easy starting point.”

WhatsApp Avatars are now available to use on the app now.