Saweetie is performing exclusively in Roblox for the NFL’s Super Bowl LVII pregame on February 10. The free virtual concert will take place in Warner Music Group’s Rhythm City, a first-of-its-kind music-themed social roleplay experience on Roblox.
The virtual concert will celebrate the upcoming Super Bowl LVII and promote a message of female empowerment to all tuning in.
“I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way! As an artist, innovator, and football fan, to be able to perform during Super Bowl LVII weekend in this new world — Rhythm City on Roblox — is something I never imagined that I would be involved in. I am very grateful and happy about this opportunity,” said Saweetie in a statement. “I can’t wait for fans to experience what we’ve created.”
“The Saweetie Super Bowl Concert Presented by Intuit will be an anchor entertainment event bringing fans together in the metaverse and further cementing the tradition of content innovation at the Super Bowl,” said Ed Kiang, VP of Video Gaming at the NFL. “Working with Roblox has enabled us to create interactive shared experiences and with the virtual concert and Super NFL Tycoon we will unlock deeper fan engagement.”
To access the Saweetie Super Bowl Concert Presented by Intuit on Roblox, visit https://roblox.com/rhythmcity.
The virtual concert will premiere on Friday, Feb. 10 at 7 p.m. ET/4 p.m. PT and will re-air every hour on the hour until Sunday, Feb. 12.