Usher stars in the new commercial for Uber Reserve – which allows customers to pre-book rides up to 30 days in advance.
In the ad, Usher comically takes viewers onboard his chaotic day which involves a theatrical photoshoot, a never-ending meeting, and a daunting interview—all while navigating life as a dad. But thanks to Uber Reserve things are made easier as he moves from one location to the next.

Between life as a father of four, rehearsals, and adding even more shows to my Las Vegas residency, I understand the importance of planning ahead to make sure things go My Way,” states the R&B singer in an official statement. “Using Uber Reserve to book my rides ahead of time gives me one less thing to worry about. It’s the perfect harmony of ‘Usher’ and ‘Uber.’”

Check out the ad above.