Coi Leray is partnering with streetwear retailer SNIPES to roll out its new apparel campaign.
The Q1 clothing collection is full of utility-inspired pieces, including lightweight cargo pants, lax t-shirts, and zip-up jackets with many pockets in neutral colorways, with the SNIPES logo embellished in embroidery or print.
“Coi Leray embodies everything that SNIPES stands for – creativity, authenticity, and individuality,” said SNIPES’ VP of Marketing Paula Barbosa in a statement. “This partnership with Coi Leray is a testament to our commitment to staying at the forefront of streetwear and sneaker culture.” said Jim Bojko, President of SNIPES.
The “Players” rapper is seen walking through the SNIPES 2.0 store in Miami, trying on various looks from her Q1 collection before she hits the stage while describing her progression in the new commercial promoting the collaboration.
“Every day is another chance to go get it. We all got the same 24 hours. What you choose to do with yours is on you. No matter what, I’mma always have fun” she states in the ad.
“I’m thrilled to be the face of SNIPES’ new streetwear collection! Leray shared in a statement. “Fashion has always been a huge part of my life. The SNIPES team has done an amazing job designing this collection—the pieces are fresh, fun, and so on-trend. This is just the beginning of a beautiful partnership—Coi Leray and SNIPES, baby!”.
Check out the ad below.