Lola Brooke stars in Timberland’s new campaign celebrating the 50th anniversary of Hip Hop and their original boot, both of which were birth in 1973.

‘Hip-hop has impacted our brand enormously over the past five decades, so we’re proud to present Brooklyn MC, Lola Brooke, who is one of the voices carrying hip-hop into the next 50 years, in the Timberland Hip-Hop Royalty Boot’, the footwear brand posted on Instagram sharing the news of the collaboration.

In the 30 second video, Brooke narrates, “This is not a boot. This is how we thrive. It’s truth in living color, where the art comes alive. This is the cypher circling ’round the globe. Every gender, every nation adding to the flow. No limits to the vision. We defy definition. This is not a boot. It’s 50 years of ambition.”

The Timberland Hip Hop Royalty Boot pays tribute to the four pillars of Hip Hop — DJ’ing, MC’ing, graffiti, breakdancing. Sedgwick Ave, in The Bronx, New York, the birthplace of where it all started, is given recognition on the tongue of the boot. The new colorway also features subtle design changes referencing the genre, including a graffiti logo and microphone chord laces.

Timberland’s Hip-Hop Royalty 6-inch Waterproof Boots are available for purchase online for $210.