INDO.xvz is a joint venture between Snoop and his co-founder Michael Riady. The coffee is sourced directly from Michael’s homeland in Indonesia and grown by collective farmers on the islands of Sumatra, Java, Bali and Sulawesi.

The green coffee beans are intentionally selected then shipped to Los Angeles, California where they are prepared by a master roaster in-house, before they are brewed and packaged into the brand’s exclusive line of cold brew and whole bean coffee.

“My relationship with coffee goes way back. The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going. Indo is going to change the industry, I can promise you that,” states Snoop Dogg in a press statement.

INDOxyz will launch with an exclusive and limited rollout starting in Snoop’s home state of California followed by Las Vegas, Nevada and then a national retail expansion. The cold brew beverage will retail starting at $5.99 and the whole bean will cost $17.99.

All products will be available at the online store http://www.indo.xyz, BevMo, GoPuff, Resorts World Casinos in Las Vegas and rolling out in the upcoming months at the following retailers: Erewhon, Vons, Pavilions, Albertsons, Safeway, Sprouts and Amazon.

Check out the viral video below that promotes the launch.