The retailer announced it is giving away up to 20,000 free one-year Walmart+ memberships – nearly $2 million in value – to new moms as part of its new “Mother of All Savings Memberships” campaign.
To celebrate, the company enlisted well known funny ladies and powerhouse mothers like award-winning comedian Janelle James, hip hop superstar Cardi B, comedic actress Stephanie Beatriz, and stand-up star and screenwriter Jenny Slate to share some of their favorite “mom-hacks,” and how a membership to Walmart + comes in clutch in their own lives.
In the ad shown below, Cardi shares hacks like squaring off your long stiletto nails to avoid scratching the baby, and soothing the baby by bouncing on a yoga ball and said it’s one of the best ways to calm a fussy baby while getting in a quick workout.
“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” said Courtney Carlson, senior vice president of retail marketing, Walmart. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being ‘The Mother of All Savings’ — a Walmart+ membership.”