The campaign celebrates the “joy, possibility, freedom, and boundless expression that can be found in all forms of movement.”
Bringing together a group of people that represent competitive sport, fitness, movement, and style, the shoot embodies togetherness, strength, and attitude. “For the last 50 years, we’ve been both irreverent and directive — Just Do It. We’ve encouraged people everywhere to take charge and go for it,” said Liz Weldon, VP, Nike Global Women’s Brand Management, said in a press release.
“Today, we’re meeting people where they are. We want everyone to be able to realize their best selves across mind, body, and life. And we’re celebrating all forms of movement, for all women and all bodies. We see women and girls leading change in all facets of society, and we want to be her biggest champion.”
Other cast members include Anna Cockrell, Track & Field Athlete, Betina Gozo, Athlete and Nike Trainer, Crystal Dunn, Global Football Athlete, Feng Chen Wang, Designer and Nike Collaborator, Kirsty Godso, Athlete and Nike Trainer, Liu Xiang, Swimming Athlete, Sabrina Ionescu, Basketball Athlete, Stephanie Au, Swimming Athlete, Tatyana McFadden, Track & Field Athlete, Tunde Oyeneyin, Fitness Athlete and Nike Trainer, and Young-Ju Lee, Global Football Athlete.