Snoop Dogg partners with Petco for a new advertising campaign that spotlights the value Petco offers when it comes to caring for pets’ whole health.

The “DOGG WALK,” campaign features the rapper as the human version of a Doberman Pinscher, reminiscent of the breed Snoop famously transformed into in the video for his top hit “Who Am I? (What’s My Name?)“ on his 1993 debut album, “Doggystyle.”

In the ad, Snoop’s mentions the high-quality — yet wallet-friendly — nutrition, supplies and care pet owners can get from Petco.

“When it comes to shopping for my pets, I choose stuff for them I’d choose for myself. My pets gotta look good, feel good, smell good,” said Snoop Dogg in a statement. “But it’s hard to know how to keep our pets healthy and happy when they can’t tell us what they need. When I shop at Petco, it’s all there, even my own pet line, Snoop Doggie Doggs. They have great experts and great deals, so I can relax and trust that my pets are always fresh and getting the best at a fair price. Now that’s value.”

Snoop is also sharing a curated, shoppable list of his favorite “Petco Picks” that support pet health and wellness and his personal lifestyle. The rapper’s own pet wear brand, Snoop Doggie Doggs, will also become available at Petco pet care centers nationally in August.

In 2022, American pet owners spent about $136.8 billion on their furry friends, a 13.2% increase from the previous year, according to an American Pet Products Association survey.