The venture is in partnership with Little Earth Productions, Inc. and will be called Snoop Doggie Doggs.

“If my dogs ain’t fresh, I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” Snoop Dogg said in a statement.

“Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” said Rob Brandegee, Co-Founder of Little Earth Productions, Inc. “Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn’t be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays – it’s the perfect holiday gift for pet owners this season. Talk about a holiday treat.”

The new Snoop Doggie Doggs brand is now shoppable exclusively at SnoopDoggieDoggs.com and Amazon’s store. Products include hoodies, pajamas, sports jerseys, leashes, plush toys and more. The entire lineup retailing from $14.99 to $99.99.

This is just the latest business venture the rap legend has attached his name to in 2022. Snoop has been dabbling in the food industry with his latest breakfast food brand Momma Snoop and cereal brand Snoop Loopz. The rapper also launched an animated children’s series, ‘Doggyland’ on YouTube.

Check out the ad for the Snoop Doggie Doggs launch below.