In effort to promote the song, 7-Eleven launched a social media challenge tasking consumers to submit lyrics to the track’s open verse on TikTok or remix its Instagram Reel and use the tag #FlowLikeSlurpee by July 12 for the chance to be featured on the song’s remix, set to be released later this summer.
The song is available on YouTube and Spotify which also features musicians Kari Faux, 2Rare and Maiya the Don.
“I am a true ride or die for Slurpee and couldn’t pass up collaborating with them to release the iciest track of the summer,” said Flo Milli in a press statement. “I’m ready to show everyone how they too can Flo… like Slurpee. I could not wait to get into the studio with these talented artists and whip together the ultimate Slurpee anthem. We know our fans will vibe with it.”
The song is complete with a Y2K-inspired music video (watch above), directed by Warren Fu, it features bold, eccentric colors, which are also intended for 7-Eleven’s larger Slurpee refresh. The effort was developed in partnership with Dentsu, led by Dentsu Creative and dentsu X and produced by Nova Wav.
“We’re taking a beat this summer to celebrate self-made artists, producers and designers – while also spotlighting our customers’ creativity through the Anything Flows open-verse contest,” said Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing & Sustainability Officer. “From the Slurpee track of the summer to a jewelry collaboration inspired by Slurpee, our customers have a number of fun ways to show off their love for this weird and wonderful frozen treat all summer long.”